Brand Manager 360


If you have visited our site to complete a license application, we recommend reading the information below to gain a better understanding on the licensing process. If you are here to complete a different licensing requirement, please register for an account to begin.

Companies wishing to produce merchandise bearing the trademarks of collegiate institutions represented by CLC for retail sale or internal/campus consumption must obtain a license.

CLC encourages any company interested in obtaining a collegiate license to review the information provided on our website. These documents will allow your company to gain a better understanding of the application process, the type of license that makes sense, and the commitment and resources necessary to obtain approval from our partner institutions. After a review of the licensing considerations presented here, please create an account or log in to access the license application.

CLC administers and oversees the application process and makes recommendations to each represented institution about the viability of each applicant; however, the ultimate decision-maker on all new applicants is each individual Institution. CLC executes all facets of the institutions’ respective licensing programs and is responsible for interfacing with the Institutions and their respective licensees, manufacturers and retailers.

Primary responsibilities of a collegiate licensee include:

1.Obtain institutional approval on all products, designs, labels, marketing & distribution plans, and advertising/promotional materials prior to any production, distribution or sale.

2.Maximize distribution of collegiate products in the retail channels permitted by the license agreement.

3.Pay royalties due to the respective institutions in a timely and accurate manner.

4.Ensure that licensee and others within its supply chain manufacture products in a responsible manner that is consistent with the institutions’ workplace codes of conduct, monitoring and remediation standards.

5. Use CLC systems throughout the term of license agreement